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Dru, Jean-Marie

How disruption brought order: the story of a winning strategy in the world of advertising - 1a. ed - Palgrave Macmillan, 2007 - 233 p.; 23 cm

Contenido: Thinking differently: The method. The product. The media. The agency. Acting differently. Behaving differently

2007

ISBN: 978-0-230-60069-0

Subjects--Topical Terms:
Publicidad

Dewey Class. No.: 659.111