Universidad de Guayaquil

Universidad de Guayaquil
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Ogilvy on advertising

Por: Tipo de material: TextoTextoDetalles de publicación: New York: Vintage Boooks, 1985Edición: 1a edDescripción: 224 p.; '24ISBN:
  • 978-0-394-72903-9
Tema(s): Clasificación CDD:
  • 659.1 Ogi O
Resumen: Overture. How to produce advertising that sels. Jobs in advertising-and how to get them. How to run an advertising agency. how to get clients. Open letter to a client in search of an agency. Wanted: a renaissance in print advertising. How to make TV commercials that sell. Advertising corporations. How to advertise foreing travel. The secrets of success in business to business advertising. Direct mail, my first love and secret weapon. Advertising for good causes. Competing with procter y gamble. Miracles of research.
Lista(s) en las que aparece este ítem: PUBLICIDAD
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Tipo de ítem Biblioteca actual Colección Signatura topográfica Estado Fecha de vencimiento Código de barras
Libro Libro Biblioteca Libros LIBROS 659.1 OgiO (Navegar estantería(Abre debajo)) Disponible 10280

1985

Overture. How to produce advertising that sels. Jobs in advertising-and how to get them. How to run an advertising agency. how to get clients. Open letter to a client in search of an agency. Wanted: a renaissance in print advertising. How to make TV commercials that sell. Advertising corporations. How to advertise foreing travel. The secrets of success in business to business advertising. Direct mail, my first love and secret weapon. Advertising for good causes. Competing with procter y gamble. Miracles of research.

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