Universidad de Guayaquil

Universidad de Guayaquil
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Ogilvy on advertising

Por: Tipo de material: TextoTextoDetalles de publicación: New York: Vintage Books, 1983Edición: 1a edDescripción: 224 p.: il; 25 cmISBN:
  • 978-0-394-72903-9
Tema(s): Clasificación CDD:
  • 659.1 Ogi O
Resumen: Contiene: Overture. How to produce advertising that sells. Jobs in advertising - and how to get them. How to get cleints. Open letter to a client in search of an agency. Wanted: a renaissance in print advertising. How to make TV commercials that sell. Advertising corporations. How to advertise foreign travel. The secrets of success in business-to-business advertising. Direct mail, my first love and secret weapon. Advertising for good causes. Competing with procter y gamble. 18 Miracles of research. What little I know about marketing. Is America still top nation?. Lasker, Resor, Rubicam, Burnett, Holkins and Bernbach. What's wrong with advertising?. I predict 13 changes
Lista(s) en las que aparece este ítem: PUBLICIDAD
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1983

Contiene: Overture. How to produce advertising that sells. Jobs in advertising - and how to get them. How to get cleints. Open letter to a client in search of an agency. Wanted: a renaissance in print advertising. How to make TV commercials that sell. Advertising corporations. How to advertise foreign travel. The secrets of success in business-to-business advertising. Direct mail, my first love and secret weapon. Advertising for good causes. Competing with procter y gamble. 18 Miracles of research. What little I know about marketing. Is America still top nation?. Lasker, Resor, Rubicam, Burnett, Holkins and Bernbach. What's wrong with advertising?. I predict 13 changes

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