Ogilvy on advertising
Ogilvy, David
Ogilvy on advertising - 1a ed - New York: Vintage Books, 1983 - 224 p.: il; 25 cm
1983
Contiene: Overture. How to produce advertising that sells. Jobs in advertising - and how to get them. How to get cleints. Open letter to a client in search of an agency. Wanted: a renaissance in print advertising. How to make TV commercials that sell. Advertising corporations. How to advertise foreign travel. The secrets of success in business-to-business advertising. Direct mail, my first love and secret weapon. Advertising for good causes. Competing with procter y gamble. 18 Miracles of research. What little I know about marketing. Is America still top nation?. Lasker, Resor, Rubicam, Burnett, Holkins and Bernbach. What's wrong with advertising?. I predict 13 changes
978-0-394-72903-9
Publicidad
659.1 Ogi O
Ogilvy on advertising - 1a ed - New York: Vintage Books, 1983 - 224 p.: il; 25 cm
1983
Contiene: Overture. How to produce advertising that sells. Jobs in advertising - and how to get them. How to get cleints. Open letter to a client in search of an agency. Wanted: a renaissance in print advertising. How to make TV commercials that sell. Advertising corporations. How to advertise foreign travel. The secrets of success in business-to-business advertising. Direct mail, my first love and secret weapon. Advertising for good causes. Competing with procter y gamble. 18 Miracles of research. What little I know about marketing. Is America still top nation?. Lasker, Resor, Rubicam, Burnett, Holkins and Bernbach. What's wrong with advertising?. I predict 13 changes
978-0-394-72903-9
Publicidad
659.1 Ogi O