Universidad de Guayaquil

Universidad de Guayaquil
Catálogo Bibliográfico

Social marketing: strategies for changing public behavior

Por: Colaborador(es): Tipo de material: TextoTextoDetalles de publicación: New York: The Free Press, 1989Edición: 1a edDescripción: 201 p.; 24 cmTítulos uniformes:
  • 0304 - LABORATORIO: CAMPAÑA DE COMUNICACIÓN SOCIAL SIN FINES DE LUCRO
Tema(s): Clasificación CDD:
  • 658.048
Resumen: Incluye lo siguiente: Understanding social marketing. Analyzing the social marketing enviroment. Managing social marketing. The nature and role of social campaigns. The social marketing approach to social change. Social Marketing Research. Mapping the social marketing enviroment. Analyzing the behavior of target adopters. Analyzing the diffusion of social products. Designing the social product. Making the social product available: Distribution hannels. Managing the costs of adoption. Promoting through mass communication. Promoting thrpugh selective communication. Promoting through oersonal communication. Triggering target adopters actions. Manging service delivery and target adopters. satisfaction. Mobilizing influence groups. Developing the social marketing plan. Organizing and implementing social marketing programs. Controlling sociual marketing programs and evaluation
Lista(s) en las que aparece este ítem: MARKETING SOCIAL
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Libro Libro Biblioteca Libros LIBROS UCG 658.048 KotM 116 (Navegar estantería(Abre debajo)) Disponible 116

Incluye Bibliografia e índice

1989

Incluye lo siguiente: Understanding social marketing. Analyzing the social marketing enviroment. Managing social marketing. The nature and role of social campaigns. The social marketing approach to social change. Social Marketing Research. Mapping the social marketing enviroment. Analyzing the behavior of target adopters. Analyzing the diffusion of social products. Designing the social product. Making the social product available: Distribution hannels. Managing the costs of adoption. Promoting through mass communication. Promoting thrpugh selective communication. Promoting through oersonal communication. Triggering target adopters actions. Manging service delivery and target adopters. satisfaction. Mobilizing influence groups. Developing the social marketing plan. Organizing and implementing social marketing programs. Controlling sociual marketing programs and evaluation

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