Life after the 30 - second spot: energize your brand with a bold mix of alternatives to traditional advertising
Jaffe, Joseph
Life after the 30 - second spot: energize your brand with a bold mix of alternatives to traditional advertising - 1a ed - New York: John Wiley and Sons, Inc., 2005 - 284 p.: il; 22.5 cm
The nend of mass media. What's eating the 30 second commercial?. The solution: Re: think four fundamentals of marketing. Approaches that a re transforming the marketing and advertising games.
2005
978-0-471-71837-6
Publicidad
659.1
Life after the 30 - second spot: energize your brand with a bold mix of alternatives to traditional advertising - 1a ed - New York: John Wiley and Sons, Inc., 2005 - 284 p.: il; 22.5 cm
The nend of mass media. What's eating the 30 second commercial?. The solution: Re: think four fundamentals of marketing. Approaches that a re transforming the marketing and advertising games.
2005
978-0-471-71837-6
Publicidad
659.1