Using qualitative research advertising: strategies, techniques, and applications
Morrison, Margaret A.
Using qualitative research advertising: strategies, techniques, and applications - 1a ed - California: Sage Publications, Inc., 2002 - 138 p.; 23 cm
2002
A brief history of account planning, the function planning,the role of research in the day activies of account planners stages of account planning,inside the qualitative world, assumptions that bind,qualitative words
978-0-7619-2599-6
Investigación - Métodos de investigación
001.42
Using qualitative research advertising: strategies, techniques, and applications - 1a ed - California: Sage Publications, Inc., 2002 - 138 p.; 23 cm
2002
A brief history of account planning, the function planning,the role of research in the day activies of account planners stages of account planning,inside the qualitative world, assumptions that bind,qualitative words
978-0-7619-2599-6
Investigación - Métodos de investigación
001.42