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Avery, Jim

Advertising campaing planning: developing an advertising based marketing plan - 3a ed - Chicago, 2000 - 264 p.; 23 cm

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2000

Sus temas principales Target audience, working procedures,writing style, computer considerations, campaing outline,situation analysis

ISBN: 978-1-887229-06-7

Subjects--Topical Terms:
Publicidad Multimedia

Dewey Class. No.: 659.113