Universidad de Guayaquil
Catálogo Bibliográfico

The media game: american politics in the televisión age

Ansolabehere, Stephen

The media game: american politics in the televisión age - New york: Macmillan publishing company, 1993 - 248 p.; 23 cm

1993

Contents: part 1. the news media, part. 2.- the rise of broadcasting, part. 3.- getting the news, part. 4.- campaigning on television, part. 5.- new styles of governing, part. 6.- the evolution of media efects research, part. 7.- the multiple effects of television on public opinion, part. 8.- the consequences of political campaigns, 9.- public opinion and the power to govern, part. 10.- the media as educator, part. 11.- the media as monitor.

978-0-02-359965-1


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