Vista normal Vista MARC Vista ISBD

Jacobucci, Dawn

Networks in marketing - Housand Oaks, California: Sage Publications, 1996 - 442 p.; 23 cm

Referencias p. 410-436

1996

Contents: Part 1. Marketing is realtional, Part 2. The network paradigm allows the study of relational phenomena, Part 3. Theorical concepts of networks for marketers, Part 4. Dynamics networks, Part 6. Final issues.

ISBN: 978-0-7619-0140-2

Subjects--Topical Terms:
Marketing
Relaciones Públicas

Dewey Class. No.: 658.8