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Messner, Fred R.

Business to business communications handbook - Illinois-USA: Association of National Advertinsers, Inc./NTC Business Books, 1992 - 302 p.; 26 cm

Index p. 295-299/About the author -A brief business biography

Mercadeo - Relaciones Publicas, Relaciones Públicas - Mercadeo

1992

Contents: 1. Marketing communications department organization and relationships with outside services, 2. Communications vehicles, 3. Communicating with and involving the sales channels, 4. Lead management, 5. Accountabulity, Epilogue: the ten commandments of marketing communications.

ISBN: 978-1-56318-001-9

Subjects--Topical Terms:
Mercadeo - Relaciones Publicas

Dewey Class. No.: 659.2