Consumer research: introspective essays on the study of consumption
Holbrook, Morris B.
Consumer research: introspective essays on the study of consumption - California: Sage, 1995 - 419 p.; 23 cm
1995
Los temas principales son: A Brief history of morris the cat, theory development is a jazz solo, on hatching a program of consumer research, what is consumer researcch, o, consumer, how you?ve changed, whither consumer research, romanticism, subjective personal introspection, and morris the epicurean, the role of lyricism in consumer research
978-0-8039-7296-4
Marketing
Mercado del Consumidor
658.834
Consumer research: introspective essays on the study of consumption - California: Sage, 1995 - 419 p.; 23 cm
1995
Los temas principales son: A Brief history of morris the cat, theory development is a jazz solo, on hatching a program of consumer research, what is consumer researcch, o, consumer, how you?ve changed, whither consumer research, romanticism, subjective personal introspection, and morris the epicurean, the role of lyricism in consumer research
978-0-8039-7296-4
Marketing
Mercado del Consumidor
658.834