Universidad de Guayaquil

Universidad de Guayaquil
Catálogo Bibliográfico

Diseño de campaña de narrativa transmedia para Premi y Mi Casita Grande

Por: Colaborador(es): Tipo de material: TextoTextoIdioma: Español Detalles de publicación: Universidad Casa Grande. Departamento de Posgrado, 2019Descripción: 78 p.; DigitalTema(s): Clasificación CDD:
  • POS 2019
Recursos en línea: Resumen: This project presents a transmedia storytelling campaign design to promote and position the PREMI and Mi Casita Grande brand through telling stories on different online platforms accompanied by a digital strategy. Through research, the needs and problems of both mother and child education programs were known. Thus, it was possible to establish the values and identity of the brand to develop a campaign planning that includes several means.
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Existencias
Tipo de ítem Biblioteca actual Colección Signatura topográfica Estado Notas Fecha de vencimiento Código de barras
Tesis Tesis Biblioteca Tesis Tesis CD UCG Tesis 2075 DUMd POS 2019 (Navegar estantería(Abre debajo)) Disponible mmejia Tesis2075

2019

This project presents a transmedia storytelling campaign design to promote and position the PREMI and Mi Casita Grande brand through telling stories on different online platforms accompanied by a digital strategy. Through research, the needs and problems of both mother and child education programs were known. Thus, it was possible to establish the values and identity of the brand to develop a campaign planning that includes several means.

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