000			01096nam a2200277Ia 4500
001			UCASAGRANDE23076
007			ta
008			210819s1999||||xx |||||||||||||| ||spa||
020			_a978-0-684-85033-7
040			_aUCASAGRANDE
041			_aspa
082			_a658.8
100			_aKotler, Philip _eautor
240			_a266
240			_a270
240			_a464
240			_a465
245		0	_aKotler on marketing: how to create, win, and dominate markets
250			_a1a ed
260			_aNew York: _bThe Free Press, _c1999
300			_a254 p.; _c24 cm
505			_aBuilding profitable businesses through world-class marketing. Using marketing to understand, create, comunicate, and deliver value. Identifyng market opportunities and developing targeted value offerings. Developing value propositions and building brand equity. Developing and using marquet intelligence. Designing the marketing mix. Acquiring retaining,and growing customers. Dsigning and delivering more customer value.
513			_b1999
650			_aMarketing _957242
942			_c1 _e2021-01-11 _zmmejia
999			_c138574 _d138574