| 000 | 01015nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | UCASAGRANDE23068 | ||
| 007 | ta | ||
| 008 | 210819s2003||||xx |||||||||||||| ||spa|| | ||
| 020 | _a978-1-57851-826-5 | ||
| 040 | _aUCASAGRANDE | ||
| 041 | _aspa | ||
| 043 | _cUSA | ||
| 082 | _a658.8 | ||
| 100 |
_aZaltman, Gerald _eautor |
||
| 240 | _a266 | ||
| 240 | _a270 | ||
| 245 | 0 | _aHow costumers think: essential insights into the mind of the market | |
| 250 | _a1a ed | ||
| 260 |
_aMassachusetts: _bHarvard Business schol Pres Boston, _c2003 |
||
| 300 |
_a323 p.: _bil; _c23 cm |
||
| 505 | _aA voyage from the familiar. A voyage the new frontiers. Illuminating the mind. Interviewing the mind/brain.Co Memory, metaphor, and me to think of it. Reading the mind of the market. Memory's fragile power. Memory, metaphor, and stories.Stories and brands. Crowbars for creative thinking. Quality questions beget quality answers. Launching a new mind-set. | ||
| 513 | _b2003 | ||
| 942 |
_c1 _e2020-10-19 _zmmejia |
||
| 999 |
_c138566 _d138566 |
||