000			02285nam a2200277Ia 4500
001			UCASAGRANDE22715
007			ta
008			210819s2019||||xx |||||||||||||| ||spa||
040			_aUCASAGRANDE
041			_aspa
082			_aPOS 2019
100			_aGiler García, Gabriela Tutor _eautor
245		0	_aManual de gestión de redes para el municipio de Esmeraldas
260			_a _bUniversidad Casa Grande. Departamento de Posgrado, _c2019
300			_a102 p.; _cDigital
513			_b2019
520			_aThe elaboration of the social media management manual for the Municipality of Esmeraldas, seeks to cover the communicative deficiencies that the emerald council presents and achieve the positioning of the municipal image in social networks, in order to reach new users and improve interaction of the existing ones. To achieve this, a previous investigation was needed, through which it was possible to know the shortcomings of the management of the social networks of the council, mainly on Facebook, which its the focus of the communicative actions. Based on the research, strategic strategies, tactics and indicators of the correct use of the platform will be planed, which will facilitate the creation of content that generates interaction with emerald citizens, which represents to the municipality an opportunity to promote its work-focused management constant, as well as the promotion of the emerald culture and its customs. As a result of the strategies which were approached based on the communication plan of the institution, a manual was prepared, which contains the guides and guidelines for the correct use of municipal networks, through both graphic and video content, which generate interactivity with users, as well as fidelity in social networks with the institution, helping to position and improve the image of the Esmeraldas municipality.
650			_aCOMUNICACIÓN DIGITAL _984918
650			_aPLAN DE COMUNICACIÓN _982831
650			_aREDES SOCIALES _959863
650			_aRELACIONES PÚBLICAS _957257
650			_aTESIS DE MAESTRÍA _978771
700			_aHolguín Cedeño, Carlos Andrés _eautor _988021
856			_uhttp://dspace.casagrande.edu.ec:8080/bitstream/ucasagrande/1899/1/Tesis2076HOLm.pdf
942			_c24 _e2020-03-18 _zmmejia
999			_c138213 _d138213