000			02577nam a2200265Ia 4500
001			UCASAGRANDE22709
007			ta
008			210819s2019||||xx |||||||||||||| ||spa||
040			_aUCASAGRANDE
041			_aspa
082			_aPOS 2019
100			_aCalle Asmal, Cinthya _eautor
245		0	_aManual de gestión de la comunicación en redes sociales colegio alemán Stiehle de Cuenca
260			_a _bUniversidad Casa Grande. Departamento de Posgrado, _c2019
300			_a90 p.; _cDigital
513			_b2019
520			_aThe elaboration of the Manual of Management of Communication in social networks for the Unidad Educativa Particular Colegio Alemán Stiehle de Cuenca was carried out with the objective of generating positioning and image of the institution complying with the guidelines of communication institutions, in addition to generating bonds of connection with students, ex-students, parents, that is to say with the educational community. The project consisted of first analyzing the deficiencies presented within the school's Facebook page, this being the first social network used by the institution and generate communication strategies to make changes and improvements. It was important to take into account that being an educational entity has several activities inside and outside the campus so it was necessary to fix what type of content would be made known in order to take advantage of the benefits presented by social networks and the scope it has to adequately manage institutional resources. The final result of the project was the manual and through this we have basic guidelines for the management of the institutional Facebook page (@UEAlemán) and this will be used as reference material for the Department of Communication of the school, thus taking into account certain parameters such as: the type of content to publish, periodicity, metrics measurement, etc. In this way, the final result of the project was the elaboration of the manual, which contains detailed information on how and what should be done and communicated on the Facebook page, as well as recommendations that will serve to advance the school's digital communication through other social networks.
650			_aCOMUNICACIÓN DIGITAL _984918
650			_aREDES SOCIALES _959863
650			_aRELACIONES PÚBLICAS _957257
650			_aTESIS DE MAESTRÍA _978771
700			_aGiler García, Gabriela Tutor _eautor _988010
856			_uhttp://dspace.casagrande.edu.ec:8080/bitstream/ucasagrande/1897/1/Tesis2074CLAm.pdf
942			_c24 _e2020-03-18 _zmmejia
999			_c138207 _d138207