000			01571nam a2200277Ia 4500
001			UCASAGRANDE22708
007			ta
008			210819s2019||||xx |||||||||||||| ||spa||
040			_aUCASAGRANDE
041			_aspa
082			_aPOS 2019
100			_aGiler García, Gabriela Tutor _eautor
245		0	_aManual de gestión de comunicación en las redes sociales de la unidad educativa bilingüe Educamundo
260			_a _bUniversidad Casa Grande. Departamento de Posgrado, _c2019
300			_a155 p.; _cDigital
513			_b2019
520			_aGiven that currently the use of social networks is of utmost importance in the promotion and dissemination of any brand, company, product or people, this project focuses on the creation of a manual of procedures and good use of social networks, especially Facebook and Instagram, for the EducaMundo Bilingual Educational Unit, to standardize the procedures and lines to follow under each message, steps to follow in case of some risk situation, as well as the delineation of the graphic line, without Leaving aside the main task of communication with current and potential users.
650			_aCOMUNICACIÓN DIGITAL _984918
650			_aREDES SOCIALES _959863
650			_aRELACIONES PÚBLICAS _957257
650			_aTECNOLOGÍAS DE LA INFORMACIÓN Y LA COMUNICACIÓN _984986
650			_aTESIS DE MAESTRÍA _978771
700			_aEspinosa de la Torre, Jael _eautor _988011
856			_uhttp://dspace.casagrande.edu.ec:8080/bitstream/ucasagrande/1896/1/Tesis2073ESPm.pdf
942			_c24 _e2020-03-18 _zmmejia
999			_c138206 _d138206