000			02066nam a2200277Ia 4500
001			UCASAGRANDE20759
007			ta
008			210819s2015||||xx |||||||||||||| ||eng||
020			_a978-1-4462-8575-6
040			_aUCASAGRANDE
041			_aeng
082			_a001.42300
100			_aKozinets, Robert V. _eautor
245		0	_aNetnography: redefined
250			_a2da. ed.
260			_aLos Angeles: _bSage, _c2015
300			_a305 p.; _c24 cm
513			_b2015
520			_aSocial media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. Tomado de: https://us.sagepub.com/en-us/nam/netnography/book242765#description
650			_aEtnografía _959829
650			_aInternet _957405
650			_aMedios de Comunicación _957110
650			_aMetodología de la Investigación _958681
650			_aNetnografía _984690
942			_c1 _e2017-06-06 _zIsledy
999			_c136257 _d136257