000			02368nam a2200289Ia 4500
001			UCASAGRANDE19577
007			ta
008			210819s2016||||xx |||||||||||||| ||spa||
040			_aUCASAGRANDE
041			_aspa
082			_aPAP 2016
100			_aAncín, Irene _etutor
245		0	_aInforme de elaboración de brief para ejecución de intervención de objeto.: _bTrabajo final para la obtención del Título Licenciado en Comunicación Social, con mención en Marketing y Gestión Empresarial.
260			_a _bUniversidad Casa Grande. Facultad de Comunicación Mónica Herrera, _c2016
300			_a102 p.; _cDigital
513			_b2016
520			_aOne of the most frequently mentioned problems worldwide is the lack of hunger that occurs in countries, where it is deployed not only in countries that are developing but also in developed countries. Faced with this social complication, also they stumble upon the remaining food that most people made, where they decide not to donate but to discard. According to the Food and Agriculture Organization (FAO) "Lost only half of what is lost or wasted might be enough to feed the world" (FAO, 2015). Ecuador is one of the countries affected by this problem, according to the FAO, 15% of the population in Guayaquil suffers from hunger. Due to the analysis of this situation, Banco de Alimentos Diakonía was created by having support of different companies of Guayaquil like: Kellogg's, Unilever Andina Ecuador, Supermaxi, Pronaca, and Cervecería Nacional. This organization acts as an intermediary between food suppliers and foundations that are responsible for providing food to people who suffer from hunger. The objective of this project is to generate action plan from different areas of knowledge, so in that way we can contribute holistically solutions to Banco de Alimentos Diakonía through an internal and external study.
650			_aBANCO DE ALIMENTOS _982705
650			_aESCASEZ DE ALIMENTOS _982706
650			_aPobreza _959633
650			_aProyecto de Aplicación Profesional (PAP) _978809
650			_aResponsabilidad Social _972997
700			_aIllingworth, Adriana _etutor _982178
700			_aLinares León, Denisse Pamela _eautor _982711
856			_uhttp://dspace.casagrande.edu.ec:8080/bitstream/ucasagrande/675/1/Tesis892LINi.pdf
942			_c24 _e2016-03-21 _zIsledy
999			_c135075 _d135075