| 000 | 00975nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | UCASAGRANDE19455 | ||
| 007 | ta | ||
| 008 | 210819s2005||||xx |||||||||||||| ||spa|| | ||
| 020 | _a978-0-471-71837-6 | ||
| 040 | _aUCASAGRANDE | ||
| 041 | _aspa | ||
| 082 | _a659.1 | ||
| 100 |
_aJaffe, Joseph _eautor |
||
| 240 | _a165 | ||
| 240 | _a281 | ||
| 240 | _a299 | ||
| 240 | _a346 | ||
| 240 | _a530 | ||
| 240 | _a549 | ||
| 245 | 0 | _aLife after the 30 - second spot: energize your brand with a bold mix of alternatives to traditional advertising | |
| 250 | _a1a ed | ||
| 260 |
_aNew York: _bJohn Wiley and Sons, Inc., _c2005 |
||
| 300 |
_a284 p.: _bil; _c22.5 cm |
||
| 505 | _aThe nend of mass media. What's eating the 30 second commercial?. The solution: Re: think four fundamentals of marketing. Approaches that a re transforming the marketing and advertising games. | ||
| 513 | _b2005 | ||
| 650 |
_aPublicidad _957079 |
||
| 942 |
_c1 _e2016-02-16 _zmmejia |
||
| 999 |
_c134953 _d134953 |
||