000			00897nam a2200241Ia 4500
001			UCASAGRANDE12798
007			ta
008			210819s1982||||xx |||||||||||||| ||spa||
020			_a978-0-8019-6954-6
040			_aUCASAGRANDE
041			_aspa
082			_a676.3
100			_aSacharow, Stanley _eautor
240			_a367
245		4	_aThe pachage as marketing tool
250			_a1a ed
260			_a _bChilton Book Company, _c1982
300			_a206 p.; _c24 cm
505			_aDemographics and the american consumer. Managing the packaging function. The product is the package. The package and the promise: the role of advertising. From Gutenberb to gravure printing techniques. Test marketing. Packaging economics. Role of the package in product success. Brand names and trademarks
513			_b1982
650			_aPackaging - Diseño _974729
942			_c1 _e2013-03-19 _zmmejia
999			_c128296 _d128296