| 000 | 00739nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | UCASAGRANDE10036 | ||
| 007 | ta | ||
| 008 | 210819s1997||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-0-13-095701-6 | ||
| 040 | _aUCASAGRANDE | ||
| 082 | _a659.13 Cap T | ||
| 100 |
_aCaples, John _eautor |
||
| 245 | 0 | _aTested advertising methods | |
| 250 | _a5a ed | ||
| 260 |
_aNew Jersey: _bPerson Education, _c1997 |
||
| 300 |
_a278 p.: _bil; _c23 cm |
||
| 513 | _b1997 | ||
| 520 | _aContents: The new advertising strategy. The most import part of an advertisement. Headlines that attract the most readers. Right and wrong methods of writing headlines and direct mail teasers | ||
| 650 |
_aPublicidad _957079 |
||
| 942 |
_c1 _e2012-10-23 |
||
| 999 |
_c125534 _d125534 |
||