000 00714nam a2200217Ia 4500
001 UCASAGRANDE7075
007 ta
008 210819s2007||||xx |||||||||||||| ||und||
020 _a978-0-230-60069-0
040 _aUCASAGRANDE
082 _a659.111
100 _aDru, Jean-Marie
_eautor
245 0 _aHow disruption brought order: the story of a winning strategy in the world of advertising
250 _a1a. ed
260 _a
_bPalgrave Macmillan,
_c2007
300 _a233 p.;
_c23 cm
505 _aContenido: Thinking differently: The method. The product. The media. The agency. Acting differently. Behaving differently
513 _b2007
650 _aPublicidad
_957079
942 _c1
_e2012-10-23
999 _c122573
_d122573