000 | 00714nam a2200217Ia 4500 | ||
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001 | UCASAGRANDE7075 | ||
007 | ta | ||
008 | 210819s2007||||xx |||||||||||||| ||und|| | ||
020 | _a978-0-230-60069-0 | ||
040 | _aUCASAGRANDE | ||
082 | _a659.111 | ||
100 |
_aDru, Jean-Marie _eautor |
||
245 | 0 | _aHow disruption brought order: the story of a winning strategy in the world of advertising | |
250 | _a1a. ed | ||
260 |
_a _bPalgrave Macmillan, _c2007 |
||
300 |
_a233 p.; _c23 cm |
||
505 | _aContenido: Thinking differently: The method. The product. The media. The agency. Acting differently. Behaving differently | ||
513 | _b2007 | ||
650 |
_aPublicidad _957079 |
||
942 |
_c1 _e2012-10-23 |
||
999 |
_c122573 _d122573 |