000			00946nam a2200241Ia 4500
001			UCASAGRANDE5397
007			ta
008			210819s2002||||xx |||||||||||||| ||und||
020			_a978-0-7619-2599-6
040			_aUCASAGRANDE
082			_a001.42
100			_aMorrison, Margaret A. _eautor
245		0	_aUsing qualitative research advertising: strategies, techniques, and applications
250			_a1a ed
260			_aCalifornia: _bSage Publications, Inc., _c2002
300			_a138 p.; _c23 cm
513			_b2002
520			_aA brief history of account planning, the function planning,the role of research in the day activies of account planners stages of account planning,inside the qualitative world, assumptions that bind,qualitative words
650			_aInvestigación - Métodos de investigación _964634
700			_aBartel Sheehan, Kin _eautor _965842
700			_aHaley, Eric _eautor _965843
942			_c1 _e2012-10-23
999			_c120895 _d120895