000 01221nam a2200277Ia 4500
001 UCASAGRANDE5395
007 ta
008 210819s2003||||xx |||||||||||||| ||und||
020 _a978-0-7619-7272-2
040 _aUCASAGRANDE
041 _aspa
082 _a001.42 Imm I
100 _aImms, Mike
_eautor
240 _a-
245 3 _aAn introductions to qualitative markert research /
_cMike Imms, autor
250 _a1a edición;
260 _aCalifornia:
_bSage Publications,
_c2003.
300 _a136 páginas:
_c23.5 centímetros
490 _vV. 1.
513 _b2003
520 _aIntroductionwhat is qualitative market research, Characteristics of qualitative market research as a commercial practice, What do oranisations get form qualitative market research, What does the qualitative market research industry look like, Defining the problem and designing the project, How local and international qualitative market research projects work, Ethics and professional standars
650 _aInvestigación - Técnicas
_959170
700 _aEreaut, Gill
_eautor
_965835
856 _uhttps://drive.google.com/file/d/1A1ibIg_FZpty7csicgsrmz2Oh4FMFnJY/view?usp=sharing
942 _c1
_e2012-10-23
999 _c120893
_d120893