| 000 | 01024nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | UCASAGRANDE5390 | ||
| 007 | ta | ||
| 008 | 210819s2003||||xx |||||||||||||| ||und|| | ||
| 040 | _aUCASAGRANDE | ||
| 041 | _aspa | ||
| 082 | _a001.42 War D | ||
| 100 |
_aWardle, Judith _eautor |
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| 240 | _a452 | ||
| 245 | 0 | _aDeveloping advertising with qualitative markert research | |
| 250 | _a1a ed | ||
| 260 |
_aCalifornia: _bSage Publications, _c2003 |
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| 300 |
_a135 p. V. 6; _c23.5 cm |
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| 513 | _b2003 | ||
| 520 | _aWhy Qualitative research, what is advertising, how advertising works, the planning process and the role of research, the research process: from briefing to fielwork, from analysis and interpretation to presentation, representations of the advertising, the politics of advertising research, international advertising research | ||
| 650 |
_aInvestigación Marketing _965832 |
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| 856 | _uhttps://drive.google.com/file/d/1OknNRtcMFyoGMt135lYQebSCi-EdcXcx/view?usp=sharing | ||
| 942 |
_c1 _e2012-10-23 |
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| 999 |
_c120888 _d120888 |
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