| 000 | 00800nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | UCASAGRANDE4895 | ||
| 007 | ta | ||
| 008 | 210819s2006||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-0-534-56399-8 | ||
| 040 | _aUCASAGRANDE | ||
| 082 | _a302.234 Alb M | ||
| 100 |
_aAlbarran, Alan B. _eautor |
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| 245 | 0 | _aManagement of electronic media | |
| 250 | _a3a ed | ||
| 260 |
_a _bThomson Wadsworth, _c2006 |
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| 300 |
_a333 p.; _c24 cm |
||
| 500 | _aIncluye bibliografía | ||
| 513 | _b2006 | ||
| 520 | _aSus temas principales son: Managing in the electronic media, the media marketplace: markets, mergers, alliances and partnerships. ethics of management, theories of management, financial management | ||
| 650 |
_aComunicación - Medios electrónicos _965101 |
||
| 942 |
_c1 _e2012-10-23 |
||
| 999 |
_c120393 _d120393 |
||