| 000 | 00878nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | UCASAGRANDE4875 | ||
| 007 | ta | ||
| 008 | 210819s2003||||xx |||||||||||||| ||und|| | ||
| 040 | _aUCASAGRANDE | ||
| 082 | _a658.84 | ||
| 100 |
_aDickinson, Don _eautor |
||
| 240 | _a460 | ||
| 245 | 4 | _aThe new account manager: redefining the crucial role of account service in the changing business of advertising | |
| 250 | _a1a ed | ||
| 260 |
_aChicago: _bThe Copy Workshop, _c2003 |
||
| 300 |
_a414 p.: _bil.; _c23.50 cm |
||
| 500 | _aIncluye bibliografía | ||
| 513 | _b2003 | ||
| 520 | _aContents: The view from 20,000 feet. The view from 200 feet. Tools of the craft. Wants, needs, and expectetions. What a ride. Everday super-human. The business of new business. Managing your carrer. | ||
| 650 |
_aMarketing - Canales de Distribución _963969 |
||
| 942 |
_c1 _e2012-10-23 |
||
| 999 |
_c120373 _d120373 |
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