000			00809nam a2200229Ia 4500
001			UCASAGRANDE4646
007			ta
008			210819s2003||||xx |||||||||||||| ||und||
020			_a978-1-887229-16-6
040			_aUCASAGRANDE
082			_a658.82
100			_aShaver, Mary Alice _eautor
245		0	_aMake the sale: how to sell media with marketing
250			_a1a ed
260			_aChicago: _bThe Copy Workshop, _c2003
300			_a322 p.; _c23 cm
500			_aIncluye bibliografía
513			_b2003
520			_aContents: Target audience, the role of the media rep,local media, the local media mix,local market research,terms you'll use every day, rates and contracts, staying organized,messages - getting started
650			_aPromoción de Ventas _957160
942			_c1 _e2012-10-23
999			_c120144 _d120144