| 000 | 00987nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | UCASAGRANDE3711 | ||
| 007 | ta | ||
| 008 | 210819s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-0-8120-1783-0 | ||
| 040 | _aUCASAGRANDE | ||
| 082 | _a030.6588 | ||
| 100 |
_aToffer, Betsy Ann _eautor |
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| 245 | 0 | _aDictionary of marketing terms | |
| 250 | _a2a ed | ||
| 260 |
_aNew York: _bs/e |
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| 300 |
_a579 p.; _c20 cm |
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| 500 | _aAppendix: abreviations and acroyns p. 569-576 | ||
| 513 | _bs.f | ||
| 520 | _aContents 3.500 concise definitions of key marketing terms used in product management, television, radio, print advertising, direct marketing, and sales management are listed alphabetically. Hundreds of example help clarify terms. Indispensable for media analysis, sales marketing and production personnel, art directors. copywriters, direct mail professionals | ||
| 650 |
_aMercadotecnia _957144 |
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| 700 |
_aImber, Fane _eautor _963255 |
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| 942 |
_c1 _e2012-10-23 |
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| 999 |
_c119209 _d119209 |
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