000			01021nam a2200241Ia 4500
001			UCASAGRANDE3398
007			ta
008			210819s1999||||xx |||||||||||||| ||und||
020			_a978-0-697-35368-9
040			_aUCASAGRANDE
082			_a070.808066
100			_aMenchur, Melvin _eautor
245		0	_aBasic media writing
250			_a6a ed
260			_aBoston: _bMcGraw-Hill Companies, _c1999
300			_a512 p.: _bil.; _c23 cm
500			_aGlossary p.490-496
513			_b1999
520			_aContens: 1. the media's wide compass, 2. the journalist: traits and characteristics, 3. the rudiments, 4. writing, 5. values and beginnins, 6. structuting the story, 7. finding information and gathering facts, 8. purposeful reporting, 9. capturing the spoken word, 10. story essential, 11. bodcast writing, 12. visual reporting, 13. advertising, 14. public relations, 1`5. libel privocy, ethics and taste.
650			_aAudiencias _962741
650			_aMedios Masivos _959859
942			_c1 _e2012-10-23
999			_c118896 _d118896