000			01172nam a2200253Ia 4500
001			UCASAGRANDE3388
007			ta
008			210819s1995||||xx |||||||||||||| ||und||
020			_a978-0-13-723248-2
040			_aUCASAGRANDE
082			_a659.1
100			_aWells, Williams _eautor
240			_a452
245		0	_aAdvertising: principles and practice
250			_a3a ed
260			_aNew Jersey: _bPrentice Hall, _c1995
300			_a915 p.: _bil.; _c26 cm
513			_b1995
520			_aContents: part 1: advertising foundations and environment. cap. 1. introduction to advertising. 2. advertising and society: ethics and regulation. 3. advertising and the marketing process .4. advertising agencies. art 2: advertising background, planning, and strtegy. cap 5. the consumer audience. 6. strategic research. 7. trategy and planning .8. how advertising works. Part 3. : advertising media. part 4 : theating advertising. part 5. advertising operations. part 6. miscellaneous advertising.
650			_aMarketing - Publicidad _958757
700			_aBurnett, John _eautor _962763
700			_aMoriarty, Sandra _eautor _959866
942			_c1 _e2012-10-23
999			_c118886 _d118886