000			00992nam a2200265Ia 4500
001			UCASAGRANDE3386
007			ta
008			210819s2000||||xx |||||||||||||| ||und||
020			_a978-0-13-083571-0
040			_aUCASAGRANDE
082			_a659.1
100			_aWells, William _eautor
240			_a452
245		0	_aAdvertising: principles and practice
250			_a5a ed
260			_aNew Jersey: _bPrentice Hall, _c2000
300			_a562 p.: _bil.; _c28 cm
500			_aBibliographical references después de cada capítulo, glossary p. 535 - 562.
513			_b2000
520			_aContents: part 1. advertising foundations and environment. part 2. advertising background, planning and strategy. part 3. advertising media. part 4. creating advertising. part 5. integrating marketing communication elements.
650			_aPublicidad - Promoción _960403
700			_aBurnett, John _eautor _962763
700			_aMoriarty, Sandra _eautor _959866
942			_c1 _e2012-10-23
999			_c118884 _d118884