000			01101nam a2200229Ia 4500
001			UCASAGRANDE3384
007			ta
008			210819s1993||||xx |||||||||||||| ||und||
020			_a978-0-9621415-5-3
040			_aUCASAGRANDE
082			_a659.113
100			_aAvery, Jim _eautor
240			_a452
245		0	_aAdvertising campaign planning: developing an advertising - based marketing plan
250			_a5a. printing
260			_aChicago: _bThe Copy Worksjop, _c1993
300			_a202 p.: _bil.; _c23 cm
513			_b1993
520			_aContents: things to know before you start: planning point 1. target audience of this book. planning point 2. working procedures. planning point 3. writing style. planning point 4. advertising campaign outline. the marketing planning document: 1. situation analysis. 2. research. 3. problems and oportunities. 4. marketing objective. 5. budget. 6. marketing strategy. 7. advertising creative. 8. advertising media. 9. sales promotion. 10. evaluation. 11. test marketing.
650			_aPublicidad - Propaganda _957614
942			_c1 _e2012-10-23
999			_c118882 _d118882