000			01210nam a2200229Ia 4500
001			UCASAGRANDE3383
007			ta
008			210819s2000||||xx |||||||||||||| ||und||
020			_a978-0-8442-3356-7
040			_aUCASAGRANDE
082			_a070.5720973
100			_aJohnson, Sammye _eautor
245		0	_aMagazine publishing
260			_aIllinois: _bNTC College Publishing, _c2000
300			_a360 p.: _bil.; _c25 cm
500			_aEs acompañado con un manual para el instructor, ver el inv. 2346
513			_b2000
520			_aContents: part one: the enduring medium. chapter 1. the magazine as a storehouse: the scape of a medium. chapter 2. the magazine as a marketplace: the role of advertising. 3. the magazine as a historical document. 4. the magazine as a social barometer. part two: the magazine's blueprint: 5. magazine concepts. 6. magazine business plans. 7. magazine structures. par three the magazine's content: 8. magazine editorial. 9. magazine designs. 10. magazine production. 11. magazine legalities. 12. magazines for the twenty - first century..
650			_aPublicidad - Estados Unidos _962755
700			_aPrijatel, Patricia _eautor _962756
942			_c1 _e2012-10-23
999			_c118881 _d118881