| 000 | 00704nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | UCASAGRANDE3306 | ||
| 007 | ta | ||
| 008 | 210819s1989||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-0-13-546193-8 | ||
| 040 | _aUCASAGRANDE | ||
| 082 | _a659.1 | ||
| 100 |
_aNiefeld, Jaye S. _eautor |
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| 245 | 4 | _aThe making of an advertising campaign | |
| 250 | _a1a ed | ||
| 260 |
_aNew Jersey: _bPrentice Hall, _c1989 |
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| 300 |
_a103 p.; _c29 cm |
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| 513 | _b1989 | ||
| 520 | _aContents: 1.- introduction. 2.- planning the campaign. 3.- the target groups. 4.- the media plan. 5.- merchandising. 8.- conclusion. | ||
| 650 |
_aMarketing - Planeación Estratégica _960604 |
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| 942 |
_c1 _e2012-10-23 |
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| 999 |
_c118804 _d118804 |
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