000			00715nam a2200205Ia 4500
001			UCASAGRANDE3279
007			ta
008			210819s1998||||xx |||||||||||||| ||und||
020			_a0-41-18962-6
040			_aUCASAGRANDE
082			_a659.111
100			_aSteel, Jon _eautor
245		0	_aTruth, lies and advertising: the art of account planning
260			_aNew york: _bJohn wiley, sons, inc., _c1998
300			_a298 p.; _c24 cm
513			_b1998
520			_aNo room for the mouse, silent portners, the blind leading the bland, peeling the onion, the ficherman`s guide, ten houservises in dos movies, serendepity.
650			_aPublicidad - Medios y Agencias _962607
942			_c1 _e2012-10-23
999			_c118777 _d118777