| 000 | 01177nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | UCASAGRANDE1906 | ||
| 007 | ta | ||
| 008 | 210819s1998||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-0-256-21899-2 | ||
| 040 | _aUCASAGRANDE | ||
| 082 | _a659.1 | ||
| 100 |
_aBelch, George _eautor |
||
| 240 | _a165 | ||
| 240 | _a281 | ||
| 240 | _a299 | ||
| 240 | _a346 | ||
| 240 | _a365 | ||
| 240 | _a530 | ||
| 240 | _a549 | ||
| 245 | 0 | _aAdvertising and promotion: an integrated marketing communications perspective. | |
| 250 | _a4a ed | ||
| 260 |
_aBoston: _bMcGraw-Hill, _c1998 |
||
| 300 |
_a762 p.: _bil.; _c28 cm |
||
| 505 | _athe role of IMC in marketing. Integrated marketing program situation analysis. Analysing the communication process. Objectives and budgeting for integrated marketing communicatiosns programs. Developing the integrated marketing communications program. Monitoring, evaluation, and control. Special topics and perspectives... | ||
| 513 | _b1998 | ||
| 650 |
_aPublicidad - Promoción _960403 |
||
| 650 |
_aPublicidad Marketing y Comunicación _960404 |
||
| 700 |
_aBelch, Michael A. _eautor _960401 |
||
| 942 |
_c1 _e2018-03-14 _zmmejia |
||
| 999 |
_c117404 _d117404 |
||