000 | 01145nam a2200253Ia 4500 | ||
---|---|---|---|
001 | UCASAGRANDE1682 | ||
007 | ta | ||
008 | 210819s1990||||xx |||||||||||||| ||und|| | ||
020 | _a978-0-13-738477-8 | ||
040 | _aUCASAGRANDE | ||
082 | _a659.2 | ||
100 |
_aCenter, Allen H. _eautor |
||
245 | 0 | _aPublic relations practices: managerial case studies and problems | |
250 | _a4a ed | ||
260 |
_aEnglewood Cliffs, New Jersey: _bPrentice Hall, Inc, _c1990 |
||
300 |
_a235 p.; _c20 cm |
||
500 | _aExercises p. 385 | ||
513 | _b1990 | ||
520 | _aThe purpose of public relations, how public relations deals with problems and apportunities, emplayer-emplayer relations, home community relations, investor relations, consumer relations, media relations, public issues and concerns, private interests and campaings, crisis management, standarda, ethics, and values, career preparation, selected antohology of additional case studies, written problem-solving exercises. | ||
650 |
_aEstudios de Casos _960014 |
||
650 |
_aRelaciones Públicas _957257 |
||
700 |
_aJackson, Patrick _eautor _960015 |
||
942 |
_c1 _e2012-10-23 |
||
999 |
_c117180 _d117180 |