000 01145nam a2200253Ia 4500
001 UCASAGRANDE1682
007 ta
008 210819s1990||||xx |||||||||||||| ||und||
020 _a978-0-13-738477-8
040 _aUCASAGRANDE
082 _a659.2
100 _aCenter, Allen H.
_eautor
245 0 _aPublic relations practices: managerial case studies and problems
250 _a4a ed
260 _aEnglewood Cliffs, New Jersey:
_bPrentice Hall, Inc,
_c1990
300 _a235 p.;
_c20 cm
500 _aExercises p. 385
513 _b1990
520 _aThe purpose of public relations, how public relations deals with problems and apportunities, emplayer-emplayer relations, home community relations, investor relations, consumer relations, media relations, public issues and concerns, private interests and campaings, crisis management, standarda, ethics, and values, career preparation, selected antohology of additional case studies, written problem-solving exercises.
650 _aEstudios de Casos
_960014
650 _aRelaciones Públicas
_957257
700 _aJackson, Patrick
_eautor
_960015
942 _c1
_e2012-10-23
999 _c117180
_d117180