| 000 | 01044nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | UCASAGRANDE1589 | ||
| 007 | ta | ||
| 008 | 210819s1992||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-1-56318-001-9 | ||
| 040 | _aUCASAGRANDE | ||
| 082 | _a659.2 | ||
| 100 |
_aMessner, Fred R. _eautor |
||
| 245 | 0 | _aBusiness to business communications handbook | |
| 260 |
_aIllinois-USA: _bAssociation of National Advertinsers, Inc./NTC Business Books, _c1992 |
||
| 300 |
_a302 p.; _c26 cm |
||
| 500 | _aIndex p. 295-299/About the author -A brief business biography | ||
| 505 | _aMercadeo - Relaciones Publicas, Relaciones Públicas - Mercadeo | ||
| 513 | _b1992 | ||
| 520 | _aContents: 1. Marketing communications department organization and relationships with outside services, 2. Communications vehicles, 3. Communicating with and involving the sales channels, 4. Lead management, 5. Accountabulity, Epilogue: the ten commandments of marketing communications. | ||
| 650 |
_aMercadeo - Relaciones Publicas _959872 |
||
| 942 |
_c1 _e2012-10-23 |
||
| 999 |
_c117087 _d117087 |
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