000 00843nam a2200241Ia 4500
001 UCASAGRANDE1173
007 ta
008 210819s1987||||xx |||||||||||||| ||und||
020 _a978-0-8039-2950-0
040 _aUCASAGRANDE
082 _a659.2
100 _aPavlik, John V.
_eautor
240 _a247
245 0 _aPublic relations what research tell us
260 _aCalifornia:
_bSage,
_c1987
300 _a152 p.;
_c21.5 cm
500 _aIncluye bibliografía
513 _b1987
520 _aLos temas principales son: The nature of the beast, major research methods, major research findings, beyond common sense, research undone what the failed to study, an emerging pradigm: general system theory
650 _aComunicación Organizacional
_957130
650 _aRelaciones Públicas
_957257
942 _c1
_e2012-10-23
999 _c116671
_d116671