000 | 00843nam a2200241Ia 4500 | ||
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001 | UCASAGRANDE1173 | ||
007 | ta | ||
008 | 210819s1987||||xx |||||||||||||| ||und|| | ||
020 | _a978-0-8039-2950-0 | ||
040 | _aUCASAGRANDE | ||
082 | _a659.2 | ||
100 |
_aPavlik, John V. _eautor |
||
240 | _a247 | ||
245 | 0 | _aPublic relations what research tell us | |
260 |
_aCalifornia: _bSage, _c1987 |
||
300 |
_a152 p.; _c21.5 cm |
||
500 | _aIncluye bibliografía | ||
513 | _b1987 | ||
520 | _aLos temas principales son: The nature of the beast, major research methods, major research findings, beyond common sense, research undone what the failed to study, an emerging pradigm: general system theory | ||
650 |
_aComunicación Organizacional _957130 |
||
650 |
_aRelaciones Públicas _957257 |
||
942 |
_c1 _e2012-10-23 |
||
999 |
_c116671 _d116671 |