000			00842nam a2200241Ia 4500
001			UCASAGRANDE930
007			ta
008			210819s1991||||xx |||||||||||||| ||und||
020			_a978-0-8442-3285-0
040			_aUCASAGRANDE
082			_a659.11
100			_aYale, David R. _eautor
245		4	_aThe publicity handbook
250			_a1a ed
260			_aChicago: _bNTC Business Books., _c1991
300			_a358 p.; _c22.7 cm
500			_aIncluye bibliografía
513			_b1991
520			_aLos temas principales de este texto son: Approaching the media: observing format preferences: working withing deadlines: introducing yourself to the media: building your reputation with the media: checklist-basic of good media relations.
650			_aMarketing _957242
650			_aPublicidad _957079
942			_c1 _e2012-10-23
999			_c116428 _d116428