| 000 | 00883nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | UCASAGRANDE929 | ||
| 007 | ta | ||
| 008 | 210819s1986||||xx |||||||||||||| ||und|| | ||
| 020 | _a0-13-516451-6 01 | ||
| 040 | _aUCASAGRANDE | ||
| 082 | _a659.11 | ||
| 100 |
_aVerril, Glenn _eautor |
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| 240 | _a452 | ||
| 245 | 0 | _aAdvertising procedure | |
| 250 | _a1a ed | ||
| 260 |
_a _bTenth Edition, _c1986 |
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| 300 |
_a670 p.; _c26 cm |
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| 500 | _aIncluye bibliografía | ||
| 513 | _b1986 | ||
| 520 | _aLos temas principales de este texto son: The fragmented television audience: television as an advertising medium: the rating-point system: share af audence: the many faces of television: the syndicated research services: summmary. | ||
| 650 |
_aPublicidad _957079 |
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| 650 |
_aServicios _958509 |
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| 700 |
_aRussel, J. Thomas _eautor _958805 |
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| 942 |
_c1 _e2012-10-23 |
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| 999 |
_c116427 _d116427 |
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