| 000 | 00936nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | UCASAGRANDE598 | ||
| 007 | ta | ||
| 008 | 210819s1989||||xx |||||||||||||| ||und|| | ||
| 040 | _aUCASAGRANDE | ||
| 082 | _a659.2 | ||
| 100 |
_aNewsom, Doug _eautor |
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| 245 | 0 | _aThis is PR: the realities of public relations | |
| 250 | _a4a ed | ||
| 260 |
_aCalifornia: _bWadsworth Publishing Company, _c1989 |
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| 300 |
_a527 p.; _c14 cm |
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| 500 | _aIncluye glosario e índice | ||
| 513 | _b1989 | ||
| 520 | _aLos temas principales de este texto son: What and why, werw are I ts Roots and werw is it growing, publics and public opinion, research, persuasion and communication theories, communication chanels and laws affecting PR práctice | ||
| 650 |
_aMercadeo _957081 |
||
| 650 |
_aRelaciones Públicas _957257 |
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| 700 |
_aScott, Alan _eautor _958254 |
||
| 700 |
_aVanSlyke Turk, Judy _eautor _958255 |
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| 942 |
_c1 _e2012-10-23 |
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| 999 |
_c116096 _d116096 |
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