000			00976nam a2200229Ia 4500
001			UCASAGRANDE303
007			ta
008			210819s1992||||xx |||||||||||||| ||und||
020			_a978-0-9621415-2-2
040			_aUCASAGRANDE
082			_a658.834
100			_aFortini - Campbell, Lisa _eautor
245		0	_aHitting the sweet spot -workbook
250			_a2a ed
260			_aChicago: _bCopy Workshop, _c1992
300			_a246 p.: _bil. byn; _c24 cm
500			_aIncluye bibliografía
513			_b1992
520			_aSus temas principales son: Sec .The sweet sport. Why hitting the sweet spot works. you already know more than you think. Sec 2- How to find the sweet spot, learn to read yourself. Laying the foundation. Sec 3- Form insight to inspiration Mapping out perceptions. Segmenting people. Sec 4- Consumer insight at work, The account planning revolution. The role of the account planner.
650			_aPublicidad _957079
942			_c1 _e2012-10-23
999			_c115801 _d115801