000			01042nam a2200241Ia 4500
001			UCASAGRANDE222
007			ta
008			210819s1992||||xx |||||||||||||| ||und||
020			_a978-1-56530-004-0
040			_aUCASAGRANDE
082			_a658.801
100			_aKornfeld, Lewis _eautor
245		0	_aTo catch a mouse, make a noise like a cheese
250			_a3a ed
260			_aTexas New York: _bThe Summit Group Fort Worth, _c1992
300			_a384 p.; _c23 cm
500			_aIncluye index p.343
513			_b1992
520			_aA conspiracy of quality, Advertising made simple, Ad copy made memorable, The art of the art, The big bad ad, The corporate identity game, Positioning the enterprise, The media internal, The media external, The boss as saleperson, Marketing the first mass-market PC, up the agency, Tandy's in-house ad. machine, Advertising's articulate antil's, Future schlock, Kornfeld's rules revisited.
650			_aComercialización - USA _957599
650			_aMarketing _957242
942			_c1 _e2012-10-23
999			_c115720 _d115720