000			00994nam a2200253Ia 4500
001			UCASAGRANDE129
007			ta
008			210819s1986||||xx |||||||||||||| ||und||
020			_a978-0-8039-3225-8
040			_aUCASAGRANDE
082			_a302.23
100			_aBradac, James _eautor
245		0	_aMessage effects in communication science
250			_a1a ed
260			_aCalifornia: _bSage Publications, _c1986
300			_a320 p.; _c22 cm
500			_aIncluye bibliografía
513			_b1986
520			_aThis books contains and introduction by John Waite Bowers and carries on subjetcs and topics such as: Message effects. Methodological Issues in the study of message effects, goals, plans and discourse comprehensions, message and persuasive effects, television commercials as mass media messages, violent media.
650			_aAnálisis de Contenido _957417
650			_aComunicación _957109
650			_aMedios de Comunicación _957110
942			_c1 _e2012-10-23
999			_c115627 _d115627