| 000 | 01196nam a2200409Ia 4500 | ||
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| 001 | UCASAGRANDE119 | ||
| 007 | ta | ||
| 008 | 210819s1986||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-0-02-919090-6 | ||
| 040 | _aUCASAGRANDE | ||
| 082 | _a658.8 | ||
| 100 |
_aLevitt, Theodore _eautor |
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| 240 | _a470 | ||
| 240 | _a529 | ||
| 245 | 4 | _aThe marketing imagination | |
| 250 | _a1a ed | ||
| 260 |
_aNew York: _bThe Free Press, _c1986 |
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| 300 |
_a238 p.; _c23 cm |
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| 500 | _aIncluye bibliografía | ||
| 513 | _b1986 | ||
| 520 | _aContiene lo siguiente: Marketing and the corporate purpose. The globalization of markets. The industrialization of service differentiation of anything. Marketing intangible products, relationship managment, the marketing imagination, marketing myopia, exploit the products life cycle, innovative imitation. | ||
| 650 |
_aComercialización _957151 |
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| 650 |
_aMarketing _957242 |
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| 942 |
_c1 _e2012-10-23 |
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_c115617 _d115617 |
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