000			01031nam a2200313Ia 4500
001			UCASAGRANDE116
007			ta
008			210819s1989||||xx |||||||||||||| ||und||
020			_a0-8144-5539-9
040			_aUCASAGRANDE
082			_a659.1
100			_aLyons, John _eautor
240			_a165
240			_a281
240			_a299
240			_a346
240			_a530
240			_a549
245		0	_aGuts: advertising from the inside out
250			_a1a ed
260			_aNew York: _bAmacom, _c1989
300			_a324 p.: _bil.; _c25 cm
500			_aIncluye índice onomástico
513			_b1989
520			_aThis books allows the author to start talking about the things he likes and the people he admires, as well as early lessons on the players, the clients, strategies, copy, making the blind see, television and radio techniques and thoughts, responsability and the way hes personal heroes started out.
650			_aEstrategias _957358
650			_aPublicidad _957079
942			_c1 _e2012-10-23
999			_c115614 _d115614